The workshop will be divided in two parts: 1. Think! We will learn to create collective intelligence with the technique of the socratic dialogue. With the conclusions from the dialogue we will build together the structure of values of a brand, following the methodology of the Golden Circle created by Simon Sinek. 2. Design! We will create together a moodboard based on the values, learning to avoid assumptions. Lastly, we will eventually design together the brand and the visual language.
The workshop is suitable for designers who need to learn a methodology in order to give meaning to their work. Bring your own laptop!
The workshop will be held in english.
If you’re a member of an agency or a freelancer, contact us at firstname.lastname@example.org for a dedicated promo (contact us if you need a registered invoice), if you buy the ticket via Eventbrite you can’t ask for an invoice.