“Tell me and I’ll forget; show me and I may remember, involve me and I’ll understand.” Their designs focus on human interaction and engaging your audience. They don’t expect them to sit back and relax, they take them on a graphic journey and surprise them.
The audience is part of the design elements and they strive to immerse them in narrative design. They are storytellers, critical design thinkers and strategists who are aiming to create experiences for people, so they choose the strongest medium.
They aim to stay openminded, seeking interaction with other creatives through festivals, lectures and exhibitions, like the art gallery Ship of Fools, where they show the works of other creatives.