IKIGAI MEDIA was born in 2016, thanks to an idea of Nicola Martini and Fabio Russo. Both art-directors with several years of experience in communications and advertising agencies. In its first three years IKIGAI MEDIA has been a collective of creative freelancers. That formula has helped them to create their current mission: to provide the services of an agency with the freshness of a freelancer. In 2019 the collective became a firm – an agency specialized in branding, art-direction and videomaking.