In 2021 we organized a calendar of initiatives, independant from the festival program, dedicated to the Netherlands in Italy thanks to the collaboration with the festival of Breda, Graphic Matters and the Netherlands Embassy and Consolate. In 2020 both partners had already participated in the artistic residence exchange project held between Print Club Torino and the Blind Walls Gallery of Breda.
From 14th to 30th May we hosted a vast exhibition itinerary, a series of workshops and a calendar of events and digital insights dedicated to visual communication in the Netherlands and the contamination between styles and influences of European countries in the graphics sector.
The Palace of Typographic Masonry – Richard Niessen with the collaboration of Graphic Matters: it is a museum dedicated to visual design, which through nine sectors, allows you to embark on an initiatory journey towards a new theory of design. Through pop-up caskets that bring together a selection of objects from The Palace of Typographic Masonry the contents of the museum become itinerant. This ‘alphabet of caskets’ was exhibited for the first time ever during Graphic Days® – Eyes on the Netherlands in Turin
Demo festival – Studio Dumbar: a selection of 400 posters in motion graphic carried out by 253 designers from 37 countries, presented for the first time at Amsterdam Central Station
NL, the new brand for the Netherlands – Studio Dumbar: a presentation of the new visual identity of the Netherlands, carried out by Studio Dumbar.
Daan Rietbergen in collaboration with Graphic Matters and 3sec.gallery: on display two series of the work of graphic designers and independent artists from Utrecht specialized in typography and poster design.
Flags of Peace – Trapped in Suburbia: an exhibition of peace flags made in different countries.
Architectural Project – Studio Thonik: the exhibition presents the project for a building, a successful experiment of an alternative approach to urban planning.
A project by Print Club Torino, Plug, Quattrolinee
As part of Torino Design of the city
Supported by Città di Torino, Compagnia di San Paolo
Patronized by Regione Piemonte, Città Metropolitana di Torino
Main partner Toolbox Coworking
In collaboration with Graphic Matters
With the support of Creative Industries Fund NL, Pictoright fonds
A focus dedicated to the creative ferment of Holland, from 14 to 30 May 2021, 6 exhibitions, 9 on line events, 3 workshops dedicated to the visual communication of the Netherlands.
For the first time in Italy we hosted the exhibition The Palace of Typographic Masonry – Richard Niessen, with the collaboration of Graphic Matters: a selection of museum objects in pop-up caskets to start you off on a journey in the history of design.
400 motion graphic posters carried out by 253 designers from 37 countries: on display a selection of work from Demo Festival; edited by Studio Dumbar, presented for the first time in 2019 at Amsterdam Central Station.
Dennis Elbers – Graphic Matters, High on Type, Studio Dumbar, Karin Langeveld – Trapped in Suburbia, Thomas Widdershoven, Pepijn Zurburg, Yuri Veerman, Nikki Gonnissen, Edwin Jacobs, Matteo Bruno – Slim Dogs.