Paul Willoughby is a co-founder of and executive creative director of Human After All, a London based design studio powered by reason and empathy. With HAA, he has developed projects on sustainability with brands like Genervest, a financial services company offering peer-to-peer lending aiming to stop climate change. Human After All believes that good business balances profit with people, planet and purpose. Their recent partnership with HBO shows the willingness to move towards a more inclusive society, in fact, the studio was asked to build a platform for queer communities of the brand – Human By Orientation.
Paul is also the creative director of Weapons of Reason, a publishing project that aims to help readers to understand complex global issues, like climate change, inequality, and conflict. He has curated the Guardian’s Masterclasses in Illustration, while his design clients have included BAFTA, HBO, Greenpeace, and The United Nations.