Design is their passion. Since their foundation in 1992 they have been obsessed by the challenges of a discipline that exists in a state of constant flux. Their collaborative and rigorous studio promotes experimentation and fresh thinking, supporting their clients desire to push the boundaries and make memorable and effective outcomes. They love what they do and pride themselves on the quality, integrity and efficacy of their design solutions.
Effective, innovative and flexible, their approach to the creation of identities has matured over time and in direct response to the developing opportunities that the digital landscape offers. They believe that an identity needs to be built on solid foundations, but not preserved in aspic. It should have an inherent structure that allows it to grow into a dynamic, living and responsive visual language. It should be vibrant, alive, cool and fun to play with, never passive and deliver a meaningful experience.
Born in Zurich, Claudia completed her studies at the University of the Arts Zurich in 2009. After graduating she moved to London to begin her professional practice at the publishing house, Unit Editions in the field of editorial and book design.
She joined the SPIN design team in 2012. In recognition of her contribution to SPIN’s continuing creative development in 2017 she was made Design Director and a partner of the studio. Claudia works alongside SPIN founder, Tony Brook and the team on identities, books, marketing campaigns, motion graphics, packaging and websites. Her personal experience includes projects for the BBC, Crafts Council, Dig Delve, Ministry of Sound, Proa Foundation, University for the Creative Arts, and Wallpaper magazine.