About
THE VISUAL REVOLUTION IS COMING!
Vol.03 will guide you through the discovery of a new program of events, exhibitions, workshops, talks, performances and more.
TORINO GRAPHIC DAYS VOL. 03
VISUAL IDENTITY
PLAY, REPLAY DESIGN!
Graphic design has a dual nature: it mixes rigour with experimentation and creativity to create an ever evolving scenario. Torino Graphic Days Vol.03 visual identity is meant to enhance and to examine this dual inclination through an experimental approach, using a playful tone. This project mixes the softness and the polychromy of the moving shapes and the accuracy of the GT America typeface, designed by Noël Leu and Seb McLauchlan — both designers at Grilli Type independent Swiss type foundry — merging a rigid design methodology with research and lightness. Using the ludic language as a universal communication field, the festival aims to be an open event mixing irony, fun and curiosity. A place where professionals, enthusiasts and kids of all ages can discover communication, visual design and art playing with us!