Chris and Liza will tell you the Truth about love, fear, motion, mistakes, typography, the studio, being Dutch, being foreign, obsession, colour, memory, control, poetry, Scarlett Johansson and design.
SAATCHI & SAATCHI – Riccardo Catagnano
How to destroy 30 years of advertising in just 30”
We’ll tell you the asteroide advertising campaign for Buondì Motta, one of the most debated communication cases of the last twenty years in Italy. A journey through stereotypes and cliches of advertising, that will reveal all the ruses used by two insightful creative men to shatter (almost) all of them.
Letters are not just abstract forms that are used for an emotionless transmission of contents. They have personality and character. They even have a nationality. As a medium to convey local traditions, history and culture, they are the key to the graphic design that really matters.
Form comes from wonder (Louis Kahn)
The backgrounds of some works of the studio, dedicated to architecture, will be told through the client’s brief, the inspiration, the definition of the project’s concept, the relationships with the architects and the customers.
We will notice how each project emanates its own unique essence, because inspiration comes from the uniqueness of the context and from the elusive wonder.
Partner: Fondazione per l’architettura / Torino