People are born creative, they don’t become one – if anything, the more we grow up the less we tend to exercise our creativity. In fact, children, free from preconceptions because having a limited knowledge of the world, are the most open to new experiences and experiments. True experts of lightness, wonder and spontaneity, by relating to their extremely imaginative and fluid mindset adults can rediscover the ability to overcome obstacles and look beyond the appearance of things. Putting the new generations at the center means embarking on a path of growth, turning our gaze to the future and working for a greater social and environmental integrity.
The visual identity of the festival is a graphic and abstract translation of all these themes. Presenting itself as a three-dimensional and generative reinterpretation of the tangram, it exasperates its shapes and melts its colors, playing with the overlapping of textures, so as to convey a message of growth, change and multiplicity of points of view. Born as a digital language, the generative potential of visual art is also explored in analog terms through the use of different techniques – from screen printing to engraving, to the creation of fabrics, starting from the experience of Print Club Torino. The result is an immersive and multisensory physical space populated by a series of unique works, physical and digital, available in the art market as NFT.
Saturday 17 September: 2.00-12.00 pm
Sunday 18 September: 10.00 am-8.00 pm