Making Mistakes is the exhibition showcasing the 40 winning posters from the 2024 edition of Posterheroes, the international social communication contest promoted and organized by Plug in collaboration with Favini, ITC-ILO, and Fondazione Time2.

Organized on the occasion of the tenth edition of Graphic Days®, the exhibition focuses on the theme of error — seen not as failure, but as an opportunity to learn, question oneself, and spark change.

Each year, Posterheroes invites students, professionals, and graphic design enthusiasts from around the world to reflect on social and environmental issues through the visual language of the poster. The works on display were selected by an international jury of experts in graphic design and visual communication. Making Mistakes explores how graphic expression can become a powerful tool to critically engage with reality and shape alternative imaginaries, celebrating the creative power of imperfection as a key to envisioning a more conscious, inclusive, and sustainable future.