RUFFMERCY – aka Russ Murphy – is an Animation Director based in Bristol. After cutting his teeth at MTV in the late 90’s as a promo producer he moved onto become a freelancer animator working for a variety of broadcasting networks and agencies before moving into the world of music videos full time around 2010. He has become known for his loose hand drawn animation style sometimes utilized over live footage and mostly within the genre of Hip Hop music. To date he has worked with Thom Yorke, Run The Jewels, Danny Brown, Lily Allen, Nas x Dilla, Earl Sweatshirt to name but a few.