Graphic Days® presents Eyes On the Netherlands: Torino (IT) hosts a selection of the best Dutch and European visual design projects.
14-30 May, Toolbox Coworking
From May, 14th to 30th, Graphic Days® is launching an international event in collaboration with Graphic Matters and the Embassy and Consulate General of the Kingdom of The Netherlands in Italy to present the best Dutch and European visual design projects.
Since almost six years, thanks to Graphic Days®, Turin has become the Italian capital of graphic design. Promoted by Print Club Torino, Graphic Days® is a cultural project that enhances the dynamic aspects of visual design through a wide program of events, open calls and a widespread international festival which usually takes place in September/October at Toolbox Coworking.
This year, in addition to the annual festival, the organization is launching an event entirely dedicated to the Dutch visual design scene: Eyes On the Netherlands. Starting May 14th, a program of workshops, talks and exhibitions will showcase the highlights of Dutch visual communication and the contamination among European trends and influences in this field.
Exhibitions area opening hours
Inauguration, Friday May, 14 2021, 6.00 – 9.00 P.M.
Thursday and Friday, 3.00 – 7.00 P.M.
Saturday, 11.00 A.M. – 8.00 P.M.
Sunday, 11.00 A.M. – 7.00 P.M.
14-30 May, Toolbox Coworking
Thanks to the unique collaboration with Graphic Matters – the festival of Breda -, and the Embassy and Consulate of The Netherlands in Italy, Graphic Days® is presenting for the first time the exhibition dedicated to the Palace of Typographic Masonry at Toolbox Coworking, the Graphic Days® festival venue. The Palace is an imaginary museum of Graphic Design focusing on the value and diversity of the craft. It is designed by the Dutch graphic designer Richard Niessen, who will be present during the event. This utopian palace brings together Niessen’s graphic design experiments and his research that together create an interdisciplinary cultural history and new theory of typography.
In the last five years, the project collected more than 750 visual artefacts and described these on index cards. The exhibition itinerary will consist in a tour of an imaginary institution through 195 exhibits, organized as a progression through nine stages: the departments of Sign, Symbol, Ornament, Construction, Poetics, Game, Order, Craft and Practice.
An installation of 26 pop-up drawers shines its light on all kinds of aspects of the creative profession. The issues they explore range from the diversity of writing systems to the ways of constructing narratives, and from the involving aspect of play in design to the endless possibilities of an ornamental system.
Graphic Matters is partnering with Graphic Days® in producing the poster exhibition by Daan Rietbergen and presenting ‘The Palace of Typographic Masonry” by Richard Niessen.
Besides this project, the organizers will present a series of indoor and outdoor exhibitions with a selection of artworks by Dutch artists and designers that already take part in the festival’s network, such as Studio Dumbar, Trapped in Suburbia, Studio Thonik, High on Type e Daan Rietbergen.
Eyes On the Netherlands has a digital events programme with interviews and contributions from the international guests who are involved in the initiative.
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Graphic Days® is a cultural project dedicated to international visual design. From famous icons of history to contemporary innovative professionals, it describes all the aspects of visual communication, including its contaminations with other disciplines. Every year, Graphic Days® involves the most relevant artists, professionals and agencies of the international scene in a widespread festival.
This project aims at supporting the cultural value of visual communication, presenting new inspiring tools and promoting exchange with the audience through debates, exhibitions and installations.
Since its first edition in 2016, Graphic Days® has cooperated with an international network and has become an observatory on visual design, thanks to its research on possible connections between this discipline and today’s global issues.
It combines social commitment and environmental sustainability. Its main focus is the responsibility of the visual designer in the narration of the relation between different systems and their implications.
Among the topics of the projects, symbolism and tradition are two crucial themes, especially for their relationship with the universal language of graphic design. This connection combines also form and content, meaning and significance, culture and nature. New tools can go along with traditional techniques, giving rise to new creative ideas.
Graphic Days® is promoted by Print Club Torino, a cultural and multi-project based center that combines social innovation design and visual culture with a wide programme of activities, events, collaborations and projects that deal with social inclusion and accessibility.
A Project by
Print Club Torino
More than just a co-working space, Print Club Torino is a creative community based in Turin and is perfect for anyone looking to learn and experience a range of print techniques in a fun environment, regardless of ability level. The association combines visual communication and social innovation, representing an informal agency operating in the field of sustainable design. Print Club aims at having a positive impact on society: co-design, permanent research laboratories, collaborations with local museums and cultural entities are the main activities of its strategic approach.
PLUG is a horizontal and participative non-profit organization. It focuses on social and environmental sustainability. Professionals coming from different fields, from design to visual communication, work together on cultural projects related to education, art, and sustainability to generate a positive impact on society. The aim of the association is to spark open debates and affect people’s behaviour by enhancing their awareness.
Founded in 2012, Quattrolinee is a brand agency based in Turin combining strategy, design and technology to create innovative communication actions. The agency builds digital and analog communication strategies starting with visual identity design. Their team is composed of different professional profiles who work together to design original projects and strategies with a high quality visual approach.