From the great protagonists on the 20th century to the recent digital experimentation, the festival accomplishes the path through the exhibition area with a program of exhibits that encompasses all languages of visual design.
One hundred stories, one face
Curators: Marco Oggian, Nicola Schwartz
“One hundred stories, one face” allows us to understand how our experiences, age and culture really are, the common factors that make us recognize a figure rather than another and, above all, they allow us to understand how small details can make us unique even if in reality, we are all the same.
Curators: Yuh Kuo Tai, Raffaella Roccella, Manolo Turri
Alchemica is an exhibition of illustrations in augmented reality. Born in the laboratory of Alkanoids, a creative studio of Milan, Alchemica is an experiment that mixes past and future. Illustrators, animators and sound designers bring works to life with exciting animations that people can watch through the app ARIA THE AR PLATFORM.
A word, a week
Curator: Jeroen Krielaars
A word, a week explores the use of animated typefaces. In order to gain more insight into how these animated typefaces can be applied, Animography invited 52 artists to make short personal works. Each animation features one word, set in a typeface from Animography’s collection.
Draw to Art
Curators: Google Creative Lab, Google Arts & Culture Lab, IYOIYO
Many great works of art started as a sketch, but what if your sketches could let you to discover art? That’s the idea behind Draw to Art, a prototype that uses machine learning to match your doodles to paintings, sculptures, and drawings.
This project was built in collaboration with Google Creative Lab London and the Google Arts & Culture Lab in Paris.
Eyes on Romania
Curators: Fabio Guida, Ilaria Reposo, Kseniia Obukhova, Denisa Moldovan
In a context where prejudices and stereotypes influence the relationships between different groups and the superficiality with which one relates to other cultures leads to discrimination, visual design can be a powerful and an alternative method to pave the way for a detailed study of foreign culture and its understanding.
In this context and under the pretext of breaking the mold, the focus on Romania is inserted, a project that promotes the excellence of Romanian visual culture, able to impress through an authentic spirit. Thus, the project fosters a climate of exchange of experiences and critical discussion, leading to the creation of a fair vision of the Romanian identity.
The exhibition proposes both a look at the history of Romanian graphic design through editorial projects that speak about everyday life, the history and culture of a community, but also, and above all, a focus on the current protagonists, who contribute to raise the cultural-artistic level of Romania: graphic designers and illustrators with the desire to do and to show the potential of this culture.
The sustainability of the project is also given by the collaboration with several Romanian realities operating in the field of visual design: The Institute (Romanian Design Week), grapho_mat studio and the project “Cele mai frumoase cărți din România”, Posterjam, Visual Playground, Kajet Journal, Synopsis studio and the visual artist Kitra.
Eye magazine: 8000 one-offs
Curators: Eye magazine
This exhibition features a continuous screening of 94, plus covers, ‘seed files’, posters, sketches and a short history of the magazine itself.
Adrian Harrison’s award-winning documentary short 94 [8000 One-Offs] tells the story behind the design and production of this ground-breaking magazine cover, including fascinating interviews with Paul McNeil and Hamish Muir of MuirMcNeil, HP’s Hadar Peled Vaissman (who pioneered the Mosaic variable data printing software), printers and binders at Pureprint and the Eye team.
Affiche di Jean Jullien
Curators: Associazione Tapirulan
Jean Jullien is a French artist born in Nantes. His wide production includes illustration, photography, video making, installations, editorial design, posters and fashion design. In 2015 he has become the protagonist of the fourth edition of “Affiche”, an outdoor exhibition organized by
Tapirulan using the billboards of Cremona. This project was born from that experience to show a selection of the most ironic works by Jullien.
Curators: Mario Piazza, Graphic Days Torino
After taking part in the group of the young Swiss graphic designers of the ‘50es, she becomes familiar with the “swinging” Milan. Lora Lamm definitely made her mark. During the years at La Rinascente and at Pirelli she has been ranging from corporate communication to exhibitions, from advertising to retail shops, from editorial design to the packaging. Besides her solidity in graphic design and typography, she is known for her illustrations as one of the most influential artists of that period.
Bernie Fuchs: Controlled Looseness
Curators: Macstudio, Graphic Days Torino
The American illustrator Bernie Fuchs (1932-2009) was always considered innovative, important and influential throughout his long career. He was given commissions including portraits of US presidents, actors, musicians and athletes. Fuchs’ technique evolved from a highly detailed one where he used gouache to a looser, more personalized style utilizing oils that is found in his later paintings including book illustrations and a series of Italian subjects.
Escaping Wars and Waves
Curator: Olivier Kugler
The exhibition displays Olivier Kugler’s series of brilliant drawings of refugees from Syria.
The drawings – which are collected in his book Escaping Wars and Waves – document the lives of individuals and families he met in Iraq Kurdistan, the tourist island of Kos, and the jungle camp at Calais, mostly on commission for Médecins Sans Frontières.
COLORS, a magazine about the rest of the world
Curator: Marco Rubiola, FABRICA
COLORS was founded in 1991 by Oliviero Toscani and Tibor Kalman, convinced that the differences are positive and all cultures have the same value. It was born as a quarterly magazine, distributed internationally in numerous bilingual editions and was printed up to n°90 Football (2014).
The magazine has received multiple recognition from various international media, such as Good Magazine, which has included it in the ranking of the 51 best magazines of all time, or the Spanish newspaper La Vanguardia, which reported it among the most influential cultural magazines in the global panorama.
In 2019 COLORS returned in the form of an editorial experiment on Instagram: @colorsmagazine
Posterheroes - A poster for integration
Curator: Associazione Plug, in collaboration with Favini
Posterheroes: a poster for integration is the international contest organized in collaboration with FAVINI dealing with social commitment, which every year invites the global community to express a message through a poster-manifesto 70×100 cm. This exhibition displays 40 traditional posters and 10 kinetic posters on integration selected by an international selection panel composed by professionals of this field.