Home / Social Design / Abracadabra

Magic! Paper transforms back into trees.

60 illustrators and 60 illustrations for a charitable goal: to do good to the environment by planting new trees in the city.

Abracadabra

2021-2022

Social Design

We selected 60 works by internationally renowned illustrators.

By purchasing the illustrations, postcards or the catalog at the online shop (link) you will contribute to planting new trees in the city: the proceeds will, in fact, be donated to the “Donate a tree” project of the City of Turin

 

The illustrations are also presented in some public exhibition occasions: by lining up the QR code printed on the individual works, the viewer can take part in a gamification experience thanks to the Goodvertising application developed by IGPDecaux and proceed with the purchase on e-commerce.

 

Why “Abracadabra”?

 

Abracadabra is the best known magical formula in the world, unchanged in all languages and a magical tool to change sensitive reality.

In the past the term indicated a talisman in the shape of a triangle that contained the magic word within it. If turned with the point upwards, the triangle has the function of a cone of power, to channel and increase magic.

In Abracadabra’s visual the triangle transforms into a tree.

 

https://www.printclubtorino.it/abracadabra/

 

The project was created by Graphic Days®
in collaboration with:

Città di Torino
Museo Egizio
IGP Decaux
Technical partner: Printaly

Zaccaria Aghmir, Giacomo Bagnara, Marianna Balducci, Roberto Blefari, Davide Bonazzi, Francesco Bongiorni, Valentina Bongiovanni, Silvio Boselli, Andrea Bozzo, Ramona Bruno, Cachetejack, Cecilia Campironi, Nicolò Canova, Andrea Casciu, Eleonora Casetta, Daniele Catalli, Francesco Chiacchio, Sara Ciprandi, Fernando Cobelo, Irene Coletto, Riccardo Colombo, Giulia Conoscenti, Daniela Costa, Francesco Del Re, Polina Doroshenko, Lukas Eggert, Gianluca Folì, Elisa Francioli, Madeleine Frochaux, Beatrice Gasca Queirazza, Oleg Grychshenko, Carolina Grosa, Riccardo Guasco, Joey Guidone, Diego Mallo, Marina Marcolin, Alessia Marini, Danilo Mondino, Chiara Morra, Giulia Pastorino, Alice Piaggio, Mara Pidello, Gabriele Pino, Giordano Poloni, Emiliano Ponzi, Francesco Poroli, Egio Rocio, Jacopo Rosati, Donato Sansone, Davide Saraceno, Lucio Schiavon, Elisa Seitzinger, Alice Serafino, Andrea Serio, Olena Staranchuk, Ilaria Urbinati, Van Orton, Giulio Vesprini, Martina Zena.

The Others Art Fair

4 – 7 November 2021

Torino Esposizione, Pavilion 3

Entrance: Via Francesco Petrarca 39/B, Turin

 

The Egyptian Museum courtyard

19 September – 9 January 2021

Via Accademia delle Scienze 6, Turin

 

Festival Graphic Days®

16-26 September 2021

Toolbox Coworking

Via Agostino da Montefeltro 2, Turin

 

Circuito IGPDecaux

6-28 September 2021

 

 Various locations, in advertising spaces at street level and in the subway stations, Turin.

By purchasing the illustrations, postcards or the catalog of 60 works donated by internationally renowned illustrators , you will contribute to increasing urban green. The proceeds will be donated to the “Donate a tree” project of the City of Turin.

Abracadabra is also an exhibition that moves to different places in the city: by lining up the QR code present in the works on display, you can live a gamification experience thanks to the Goodvertising application developed by IGPDecaux and proceed with the purchase on e-commerce.

Abracadabra was exhibited in the IGPDecaux public billboard circuit, at the Courtyard of the Egyptian Museum, during the Graphic Days® 2021 Festival, during The Others Art Fair 2021 and for the inauguration of a new exhibition space in the perimeter walls of the nursery school Luzzati in via Bruino.